Consent Management Policy

Last Updated on July 5, 2026

Welcome to Marketeq Digital Inc. (hereinafter referred to as "Marketeq," "we," "us," or "our"). This Consent Management Policy (the "Policy") describes how Marketeq obtains, records, and manages consent for the processing of personal data where consent is the applicable legal basis. Marketeq is committed to ensuring that, where it relies on consent, that consent is freely given, specific, informed, and unambiguous. This Policy supplements our Privacy Policy, Cookie Policy, and GDPR Compliance and Data Protection Statement and should be read together with them. If you have any questions about this Policy, you may contact us at legal@marketeqdigital.com.

1. Purpose and Scope

The purpose of this Policy is to explain how Marketeq manages consent across its processing activities where consent is relied upon as a legal basis. This Policy applies to the collection and management of consent from users, clients, and other individuals whose personal data we process. Not all processing carried out by Marketeq relies on consent; where another lawful basis applies, this Policy may not be relevant to that processing. This Policy reflects our commitment to obtaining valid consent and to respecting individuals' choices. It should be understood in the context of the specific processing activities to which it applies.

2. Principles of Valid Consent

Where Marketeq relies on consent, we seek to ensure that the consent meets the standards required by applicable law. Consent must be freely given, meaning that it is not conditioned on the provision of a service where the processing is not necessary for that service. Consent must be specific to the purposes for which it is sought and informed, meaning that the individual is provided with clear information about the processing before consenting. Consent must also be unambiguous, requiring a clear affirmative action rather than silence, inactivity, or pre-ticked boxes. We do not treat consent as valid where these conditions are not met. These principles guide the design of our consent mechanisms.

3. Obtaining Consent

Marketeq obtains consent through clear and accessible mechanisms that enable individuals to make an informed choice. Where consent is sought, we provide information about the identity of the controller, the purposes of the processing, and the nature of the data involved. We use plain language and avoid bundling separate processing purposes together where distinct consents are appropriate. Where consent is sought for multiple purposes, we seek to enable individuals to consent to each purpose separately. Our consent mechanisms are designed to make it straightforward for individuals to understand what they are being asked to consent to.

4. Recording Consent

Marketeq maintains records of the consents it obtains in order to demonstrate compliance with applicable law. Such records may include information about who consented, when and how consent was given, and what the individual was told at the time. Maintaining accurate consent records supports our accountability obligations and enables us to honor individuals' choices. We retain consent records for as long as necessary to demonstrate the lawful basis for the associated processing. These records are handled in accordance with our data protection and retention practices.

5. Withdrawal of Consent

Individuals have the right to withdraw their consent at any time, and Marketeq makes it as easy to withdraw consent as it is to give it. Upon withdrawal, we will cease the processing that was based on that consent, unless another lawful basis applies. The withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal. We provide clear mechanisms through which individuals may withdraw their consent, such as account settings, preference centers, or direct requests to us. We act on withdrawal requests promptly and update our records accordingly.

6. Cookies and Similar Technologies

Where Marketeq uses cookies or similar technologies that require consent, we obtain that consent through appropriate mechanisms before deploying the relevant technologies, except where an exemption applies. Individuals are able to manage their preferences regarding non-essential cookies and to change those preferences over time. Further detail regarding our use of cookies is set out in our Cookie Policy. Our approach to consent for cookies is designed to give individuals meaningful control over the technologies used on our website. We honor the choices individuals make regarding cookies to the extent required by law.

7. Consent for Special Categories of Data

Where Marketeq processes special categories of personal data on the basis of consent, we seek explicit consent and provide additional information appropriate to the sensitivity of the data. We recognize that such data warrants enhanced protection, and we apply heightened care when seeking and managing consent for it. We process special categories of data only where we have a valid legal basis and appropriate safeguards in place. Individuals may withdraw consent for the processing of such data at any time. Our handling of special categories of data reflects the additional protections required under applicable law.

8. Consent Relating to Minors

Where processing on the basis of consent involves a minor and applicable law requires parental consent, Marketeq takes reasonable steps to obtain and verify such consent. Our services are not directed at children below the applicable age, and we do not knowingly seek consent from them without the involvement of a parent or guardian where required. Further detail regarding our approach to the personal data of minors is set out in our Child Data Protection Statement. We treat consent relating to minors with particular care.

9. Changes to This Policy

Marketeq reserves the right to modify or update this Consent Management Policy at any time to reflect changes in our practices or legal requirements. Any changes will become effective upon posting the revised Policy, and we encourage you to review it periodically. Where changes are material, we will endeavor to provide additional notice through appropriate means.

10. Contact Information

If you have any questions, concerns, or requests regarding this Consent Management Policy, or if you wish to withdraw a previously given consent, please contact us at legal@marketeqdigital.com. We are committed to respecting your choices and to addressing your inquiries promptly and transparently.