Client Work and IP Rights Policy

Last Updated on July 5, 2026

Welcome to Marketeq Digital Inc. (hereinafter referred to as "Marketeq," "we," "us," or "our"). This Client Work and IP Rights Policy (the "Policy") describes Marketeq's general approach to the ownership and use of intellectual property arising from the consulting services and deliverables we provide to our clients. As an IT consulting firm, Marketeq creates work products for clients while also relying on its own pre-existing tools, methodologies, and know-how. This Policy explains how such rights are generally allocated, subject always to the specific terms of the applicable client agreement. If you have any questions regarding this Policy, you may contact us at legal@marketeqdigital.com.

1. Purpose and Scope

The purpose of this Policy is to describe, in general terms, how intellectual property rights are treated in connection with the services and deliverables Marketeq provides to its clients. This Policy applies to work performed by Marketeq under a client engagement, subject to the specific terms of the applicable statement of work, service agreement, or master services agreement. Where a client agreement addresses intellectual property, the terms of that agreement govern and prevail over this Policy in the event of any conflict. This Policy is intended to provide clarity and to set reasonable default expectations. It reflects common practice in the IT consulting industry.

2. Definitions

For the purposes of this Policy, "Deliverables" means the work products, materials, and outputs created by Marketeq specifically for a client under an engagement. "Pre-existing IP" means intellectual property owned or developed by Marketeq prior to or independently of an engagement, including tools, methodologies, frameworks, templates, and know-how. "Client Materials" means materials provided by a client to Marketeq for use in an engagement. These definitions apply throughout this Policy regardless of whether the terms appear in the singular or the plural. The specific treatment of each category is described below and may be modified by the applicable client agreement.

3. Ownership of Deliverables

Subject to the terms of the applicable client agreement and to Marketeq's rights in its Pre-existing IP, Deliverables created specifically for a client are typically intended to be owned by, or licensed to, that client upon full payment of the applicable fees. The precise allocation of rights in Deliverables, including whether they are assigned or licensed, is determined by the applicable client agreement. Until full payment is received, Marketeq may retain rights in the Deliverables as security for payment. Where Deliverables incorporate Pre-existing IP or Third-party IP, the client's rights are subject to the terms applicable to that incorporated material. The allocation of rights in Deliverables is a matter to be agreed between Marketeq and each client.

4. Retention of Pre-existing IP

Marketeq retains all right, title, and interest in and to its Pre-existing IP, notwithstanding its use in creating Deliverables for a client. Where Deliverables incorporate Pre-existing IP, Marketeq typically grants the client a license to use that Pre-existing IP to the extent necessary to use the Deliverables for their intended purpose. Such a license does not transfer ownership of the Pre-existing IP to the client. Marketeq remains free to use its Pre-existing IP, as well as its general knowledge, skills, and experience, in providing services to other clients. The retention of Pre-existing IP enables Marketeq to deliver value efficiently across engagements.

5. Client Materials

Client Materials provided to Marketeq for use in an engagement remain the property of the client or its respective owners. Marketeq uses Client Materials solely for the purpose of performing the applicable engagement and in accordance with the terms of the client agreement. Marketeq does not claim ownership of Client Materials beyond the rights necessary to perform the services. The client is responsible for ensuring that it has the right to provide any Client Materials and that their use by Marketeq will not infringe upon the rights of any third party. Marketeq treats Client Materials as confidential in accordance with the applicable agreement.

6. Third-party and Open Source Components

Deliverables may incorporate third-party or open source components that are subject to their own license terms. Where such components are included, the client's use of them is subject to the applicable third-party or open source licenses. Marketeq endeavors to identify significant third-party and open source components incorporated into Deliverables and to comply with the applicable license obligations. Further information regarding open source components is set out in our Open Source Software Acknowledgment. The client is responsible for complying with the terms of any third-party or open source licenses applicable to components incorporated into its Deliverables.

7. Residual Knowledge

Marketeq and its personnel inevitably acquire general knowledge, skills, and experience in the course of performing client engagements. Nothing in this Policy or in a client engagement restricts Marketeq or its personnel from using such general knowledge, skills, and experience in providing services to other clients, provided that they do not use or disclose the confidential information or proprietary materials of a client. This principle reflects the reality that professional expertise develops over time and across engagements. Marketeq respects the confidentiality obligations owed to each client while retaining the freedom to apply its general expertise. The use of residual knowledge is subject to applicable confidentiality obligations.

8. Confidentiality

Marketeq treats client information and materials as confidential in accordance with the terms of the applicable client agreement and its obligations of professional conduct. Confidential information is used only for the purposes of the engagement and is protected by appropriate safeguards. The allocation of intellectual property rights does not diminish the confidentiality obligations owed by either party. Confidentiality obligations typically survive the completion or termination of an engagement. We treat the protection of client confidentiality as fundamental to our relationships.

9. Changes to This Policy

Marketeq reserves the right to modify or update this Client Work and IP Rights Policy at any time to reflect changes in our practices or legal requirements. Any changes will become effective upon posting the revised Policy. This Policy provides general guidance only, and the specific terms of each client agreement govern the treatment of intellectual property for that engagement.

10. Contact Information

If you have any questions, concerns, or requests regarding this Client Work and IP Rights Policy, please contact us at legal@marketeqdigital.com. We are committed to clear and fair treatment of intellectual property in our client engagements and to addressing your inquiries promptly and professionally.