Data Retention Policy

Last Updated on July 5, 2026

Welcome to Marketeq Digital Inc. (hereinafter referred to as "Marketeq," "we," "us," or "our"). This Data Retention Policy (the "Policy") describes how Marketeq retains, stores, and disposes of the data it processes, including personal data, in the course of operating its website, delivering its services, and conducting its business. This Policy supports our commitment to processing data only for as long as necessary and to disposing of it securely once it is no longer required. It should be read together with our Privacy Policy, GDPR Compliance and Data Protection Statement, and other data protection documents. If you have any questions about this Policy, you may contact us at legal@marketeqdigital.com.

1. Purpose and Scope

The purpose of this Policy is to establish clear principles governing the retention and disposal of data held by Marketeq. This Policy applies to all data processed by Marketeq, whether relating to clients, users, personnel, or third parties, and regardless of the format or medium in which it is held. Retaining data only for as long as necessary reduces risk, supports compliance with applicable law, and reflects sound information governance. This Policy establishes the framework within which specific retention periods are determined and applied. It applies across all systems and repositories operated or controlled by Marketeq.

2. Retention Principles

Marketeq retains data only for as long as necessary to fulfill the purposes for which it was collected, including to provide services, comply with legal and regulatory obligations, resolve disputes, and enforce agreements. We determine appropriate retention periods based on the nature and sensitivity of the data, the purposes of processing, and any applicable legal, regulatory, contractual, or accounting requirements. Where data is no longer required for any legitimate purpose, we take steps to securely delete or anonymize it. We avoid retaining data indefinitely and periodically review the data we hold to ensure it remains necessary. These principles reflect the requirement to limit the storage of personal data to what is necessary.

3. Determining Retention Periods

The retention period applicable to a particular category of data depends on several factors, including the purpose for which the data is processed, the existence of any legal or regulatory obligation requiring retention, and the potential need to establish, exercise, or defend legal claims. Certain data, such as financial and tax records, may be subject to statutory retention periods that require it to be kept for a defined number of years. Other data may be retained only for the duration of the relevant relationship or engagement, plus a reasonable additional period. Where personal data is processed on the basis of consent, it is retained only for as long as the consent remains valid or the purpose persists. We document the retention periods applicable to the principal categories of data we process.

4. Storage and Security During Retention

Data retained by Marketeq is stored using appropriate technical and organizational measures designed to protect it against unauthorized access, alteration, disclosure, or loss. Access to retained data is limited to personnel and processors who require it for legitimate purposes. Retained data is subject to the same security safeguards as data in active use, as described in our Data Encryption and Security Policy. We take particular care with sensitive categories of data and apply enhanced protections where appropriate. The security of retained data is reviewed as part of our broader information governance activities.

5. Secure Disposal

When data reaches the end of its applicable retention period or is otherwise no longer required, Marketeq disposes of it securely. Secure disposal may involve permanent deletion, destruction of physical media, or irreversible anonymization, depending on the nature of the data and the medium in which it is held. We take reasonable steps to ensure that disposed data cannot be reconstructed or recovered. Where data is held by a processor or vendor on our behalf, we require that it be disposed of securely in accordance with our instructions and applicable law. Our disposal practices are designed to minimize the risk of unauthorized access to data that is no longer needed.

6. Retention Following Termination

Upon the termination of a client relationship, user account, or engagement, Marketeq will retain the associated data only for as long as necessary to fulfill remaining obligations, comply with applicable law, or resolve any outstanding matters. Where reasonably practicable and permitted, clients or users may be given a limited period to retrieve or export their data before it is deleted. Following the expiry of any applicable retention period, the data will be securely disposed of in accordance with this Policy. Certain data may be retained in archived or backup form for a limited period as part of our disaster recovery and business continuity measures.

7. Backups and Archives

Marketeq maintains backups and archives of certain data to support business continuity, disaster recovery, and the integrity of its systems. Data contained in backups may persist for a limited period after it has been deleted from active systems, in accordance with our backup rotation schedules. Backup and archived data is subject to appropriate security measures and is not used for any purpose other than restoration, continuity, or legal compliance. When backup media is retired, the data it contains is securely destroyed. We take reasonable steps to ensure that data subject to deletion requests is removed from active systems and, in due course, from backups.

8. Legal Holds

Notwithstanding the retention periods otherwise applicable under this Policy, Marketeq may retain data beyond its normal retention period where it is subject to a legal hold, such as in connection with actual or anticipated litigation, an investigation, or a regulatory request. Data subject to a legal hold will be preserved for as long as necessary to satisfy the applicable obligation and will be disposed of once the hold is lifted, provided no other retention requirement applies. Legal holds take precedence over routine disposal schedules.

9. Changes to This Policy

Marketeq reserves the right to modify or update this Data Retention Policy at any time to reflect changes in our practices or legal requirements. Any changes will become effective upon posting the revised Policy, and we encourage you to review it periodically. Where changes are material, we will endeavor to provide additional notice through appropriate means.

10. Contact Information

If you have any questions, concerns, or requests regarding this Data Retention Policy, please contact us at legal@marketeqdigital.com. We are committed to responsible information governance and to addressing your inquiries promptly and transparently.