Information Governance and Management Policy

Last Updated on July 5, 2026

Welcome to Marketeq Digital Inc. (hereinafter referred to as "Marketeq," "we," "us," or "our"). This Information Governance and Management Policy (the "Policy") describes Marketeq's framework for managing information as a valuable asset throughout its lifecycle. Effective information governance supports compliance, security, and sound decision-making. This Policy supplements our Data Retention Policy, Data Encryption and Security Policy, and other data-related documents. If you have any questions regarding this Policy, you may contact us at legal@marketeqdigital.com.

1. Purpose and Scope

The purpose of this Policy is to establish the principles by which Marketeq governs and manages the information it holds. This Policy applies to all information created, received, stored, or processed by Marketeq, regardless of its format or medium. It reflects our commitment to managing information responsibly, securely, and in compliance with applicable law. This Policy provides a framework within which our more specific data and records policies operate. It applies across our systems, operations, and personnel.

2. Information as an Asset

Marketeq recognizes information as a valuable asset that must be managed appropriately to support its business objectives and obligations. We seek to ensure that information is accurate, accessible to those who need it, and protected against unauthorized access or loss. Effective information management supports operational efficiency, compliance, and informed decision-making. We treat the responsible management of information as a shared responsibility across the organization. Valuing information appropriately underpins our governance efforts.

3. Governance Framework

Marketeq maintains a governance framework that assigns responsibility for the management of information and establishes principles for its handling. This framework is designed to ensure that information is managed consistently and in accordance with applicable law and our policies. Governance sets the expectations and oversight, while our specific policies and procedures implement day-to-day practices. We periodically review our governance framework to ensure it remains effective. A clear framework supports accountability and consistency in information management.

4. Information Lifecycle Management

Marketeq manages information throughout its lifecycle, from creation and collection through use, storage, and eventual disposal. We seek to ensure that information is captured accurately, stored securely, and retained only for as long as necessary. When information is no longer required, we dispose of it securely in accordance with our Data Retention Policy. Managing information across its lifecycle helps to reduce risk and to ensure that information remains fit for purpose. Lifecycle management is a core element of our information governance.

5. Data Quality and Integrity

Marketeq seeks to maintain the quality and integrity of the information it holds. We take reasonable steps to ensure that information is accurate, complete, and up to date where appropriate for its intended use. We implement controls designed to protect information against unauthorized alteration. Reliable information supports sound decision-making and compliance. Maintaining data quality and integrity is an ongoing responsibility across the organization.

6. Security and Access

Information held by Marketeq is protected by appropriate technical and organizational security measures, as described in our Data Encryption and Security Policy. Access to information is granted based on legitimate need and is subject to appropriate controls. We seek to ensure that information is available to those who need it while protecting it against unauthorized access. The security of information is an integral part of our governance framework. We balance accessibility with protection in managing information.

7. Compliance and Records Management

Marketeq manages its information in a manner designed to support compliance with applicable legal, regulatory, and contractual requirements. This includes maintaining records required by law and disposing of information in accordance with applicable retention requirements. We handle records subject to legal holds appropriately, preserving them where required. Effective records management supports our compliance and accountability. We integrate compliance considerations into our information governance.

8. Roles and Responsibilities

Marketeq assigns responsibilities for information governance to appropriate individuals and expects all personnel to handle information in accordance with this Policy and related procedures. Personnel are responsible for managing the information within their control appropriately and for raising concerns where necessary. Those with specific governance responsibilities oversee the implementation of this Policy. Shared responsibility supports effective information governance. We view sound information management as everyone's responsibility.

9. Changes to This Policy

Marketeq reserves the right to modify or update this Information Governance and Management Policy at any time to reflect changes in our practices or legal requirements. Any changes will become effective upon posting the revised Policy, and we encourage you to review it periodically. Where changes are material, we will endeavor to communicate them through appropriate means.

10. Contact Information

If you have any questions, concerns, or requests regarding this Information Governance and Management Policy, please contact us at legal@marketeqdigital.com. We are committed to managing information responsibly and to addressing your inquiries promptly and professionally.