Location Data Policy

Last Updated on July 5, 2026

Welcome to Marketeq Digital Inc. (hereinafter referred to as "Marketeq," "we," "us," or "our"). This Location Data Policy (the "Policy") describes how Marketeq collects, uses, stores, and protects location data in connection with its website, digital products, and services. Location data can enhance functionality and improve user experience, but it may also reveal information about an individual's movements and habits, and Marketeq therefore handles it with care. This Policy supplements our Privacy Policy and GDPR Compliance and Data Protection Statement and should be read together with them. If you have any questions about this Policy, you may contact us at legal@marketeqdigital.com.

1. Purpose and Scope

The purpose of this Policy is to explain how Marketeq handles location data. This Policy applies to location data collected through our website, applications, or services, whether provided by you directly or derived from your use of our systems. Location data may range from approximate location inferred from network information to more precise location where you enable such functionality. This Policy reflects our commitment to processing location data transparently and only where appropriate. It should be understood in the context of the specific features and services to which it relates.

2. Types of Location Data

Marketeq may process different types of location data depending on the feature or service involved. Approximate location data may be inferred from information such as an internet protocol address or network characteristics. More precise location data may be collected where you enable location services on your device and consent to its use by our applications. We may also process location information that you provide directly, such as an address entered in a form. The type and precision of the location data we process depend on the functionality being provided and the permissions you have granted. We seek to collect only the location data that is necessary for the relevant purpose.

3. Legal Basis and Consent

Where Marketeq processes precise location data, we generally do so only with your consent, which you may provide through the settings on your device or within our applications. For less precise location information, we may rely on another lawful basis, such as our legitimate interests in providing and securing our services, where permitted. Where we rely on consent, you may withdraw it at any time by adjusting your device or application settings. We provide information about our use of location data so that you can make an informed choice. We do not process precise location data without an appropriate legal basis.

4. Purposes of Processing

Marketeq processes location data for specific purposes that are communicated to you, which may include providing location-based features, improving and personalizing our services, ensuring security, and understanding how our services are used. We use location data only for purposes that are compatible with those for which it was collected. We do not use location data to track individuals in a manner that is inconsistent with the purposes disclosed to them. Where location data is used for analytics, we seek to limit the precision of the data or to aggregate it where feasible. Our use of location data is guided by the principle of data minimization.

5. Sharing of Location Data

Marketeq does not sell location data. We may share location data with processors that provide services on our behalf, such as mapping or analytics providers, subject to appropriate safeguards and only as necessary to provide the relevant functionality. Any sharing of location data is subject to the protections described in our Third-party Data Sharing Policy. Where location data is shared, we limit the disclosure to what is necessary for the relevant purpose. We do not disclose location data to third parties for their own independent purposes without a valid legal basis.

6. Storage and Security

Location data processed by Marketeq is subject to appropriate technical and organizational security measures designed to protect it against unauthorized access, disclosure, or loss. Access to location data is limited to authorized personnel and processors with a legitimate need. We retain location data only for as long as necessary to fulfill the purposes for which it was collected or as required by applicable law. Where feasible, we reduce the precision of, aggregate, or delete location data once it is no longer required in its original form. Our handling of location data reflects its potential sensitivity.

7. Your Choices and Controls

You have choices regarding the collection and use of location data. You can typically control whether precise location data is collected by adjusting the location settings on your device or within our applications, and you can withdraw permission at any time. Disabling location services may affect the availability or functionality of certain features that rely on location data. We respect the choices you make regarding location data to the extent required by law. We encourage you to review your device and application settings to manage your preferences.

8. Individual Rights

Individuals whose location data is processed by Marketeq may exercise the rights afforded to them under applicable data protection law, including rights of access, rectification, erasure, and, where processing is based on consent, the right to withdraw consent. We facilitate the exercise of these rights in accordance with our Privacy Policy and applicable law. You may contact us to exercise your rights or to raise concerns regarding the processing of your location data. We handle location-related requests with appropriate care.

9. Changes to This Policy

Marketeq reserves the right to modify or update this Location Data Policy at any time to reflect changes in our practices or legal requirements. Any changes will become effective upon posting the revised Policy, and we encourage you to review it periodically. Where changes are material, we will endeavor to provide additional notice through appropriate means.

10. Contact Information

If you have any questions, concerns, or requests regarding this Location Data Policy, please contact us at legal@marketeqdigital.com. We are committed to handling location data responsibly and to addressing your inquiries promptly and transparently.