Digital Asset Management Policy
/Digital Asset Management Policy

Digital Asset Management Policy

Last Updated on July 5, 2026

Digital Asset Management Policy

Last Updated on July 5, 2026

Welcome to Marketeq Digital Inc. (hereinafter referred to as "Marketeq," "we," "us," or "our"). This Digital Asset Management Policy (the "Policy") describes how Marketeq manages, protects, and governs the use of digital assets in connection with its website, digital products, services, and operations. Digital assets are valuable resources that require careful management to protect their integrity and to ensure that they are used only in accordance with applicable rights. This Policy supplements our Intellectual Property Rights Policy and related documents. If you have any questions regarding this Policy, you may contact us at legal@marketeqdigital.com.

1. Purpose and Scope

The purpose of this Policy is to establish principles for the management and governance of digital assets held or used by Marketeq. This Policy applies to digital assets, including images, graphics, videos, documents, design files, code, and other electronic materials, whether owned by Marketeq or licensed from third parties. It reflects our commitment to managing digital assets responsibly and to respecting the rights associated with them. This Policy applies across our systems, operations, and client engagements. It should be understood alongside our broader intellectual property framework.

2. Definition of Digital Assets

For the purposes of this Policy, "Digital Assets" means electronic files and materials that have value to Marketeq or its clients, including images, illustrations, photographs, audio, video, graphics, documents, templates, source code, and associated metadata. Digital Assets may be created by Marketeq, provided by clients, or licensed from third parties. Each Digital Asset is subject to the rights and license terms applicable to it. This definition guides how we identify and manage Digital Assets. The treatment of a particular Digital Asset depends on its ownership and the applicable rights.

3. Ownership and Rights

Digital Assets owned by Marketeq are its exclusive property and are protected by applicable intellectual property laws. Digital Assets provided by clients or licensed from third parties remain the property of their respective owners and are used by Marketeq only in accordance with the applicable rights or license terms. We take reasonable steps to identify the ownership and rights associated with the Digital Assets we manage. We do not use Digital Assets in a manner that exceeds the scope of the applicable rights. Respecting the ownership of Digital Assets is central to this Policy.

4. Acquisition and Licensing

When Marketeq acquires or licenses Digital Assets from third parties, we take reasonable steps to ensure that we obtain the rights necessary for our intended use. We review applicable license terms to understand any restrictions, attribution requirements, or usage limits. We seek to obtain licenses that are appropriate for the intended purpose, including for client deliverables where relevant. We retain records of significant licenses to support compliance. Responsible acquisition and licensing help us to use Digital Assets lawfully.

5. Storage and Organization

Marketeq stores and organizes its Digital Assets using appropriate systems and practices designed to protect their integrity and to facilitate their appropriate use. We apply access controls so that Digital Assets are accessible only to those with a legitimate need. We seek to maintain accurate information about the source, ownership, and license terms of the Digital Assets we manage. Proper storage and organization reduce the risk of unauthorized or improper use. We treat the security of Digital Assets consistently with our broader data security practices.

6. Permitted Use

Digital Assets managed by Marketeq must be used only in accordance with the rights and license terms applicable to them and only for legitimate business purposes. Personnel and authorized users must not use Digital Assets in a manner that exceeds the scope of the applicable rights or that infringes upon the rights of any owner. Where a Digital Asset is subject to attribution or other conditions, those conditions must be observed. Any use of Digital Assets outside the scope permitted requires appropriate authorization. We expect all users of our Digital Assets to respect the applicable rights.

7. Protection Against Misuse

Marketeq takes reasonable measures to protect its Digital Assets against unauthorized access, copying, alteration, or distribution. We monitor the use of Digital Assets where appropriate and take action to address any misuse. Unauthorized use of Marketeq's Digital Assets may infringe upon our intellectual property rights and may result in appropriate action. We also take steps to ensure that third-party and client Digital Assets are protected in accordance with the applicable rights. Protecting Digital Assets against misuse is an important element of this Policy.

8. Retention and Disposal

Marketeq retains Digital Assets only for as long as necessary for legitimate business purposes or as required by applicable license terms or law. When a Digital Asset is no longer required, or when the applicable license expires, we take appropriate steps to cease using it and, where required, to delete or remove it. We handle the disposal of Digital Assets in a manner consistent with our Data Retention Policy. Proper retention and disposal help to ensure that Digital Assets are not used beyond the scope of the applicable rights. We address the expiry of licenses in a timely manner.

9. Changes to This Policy

Marketeq reserves the right to modify or update this Digital Asset Management Policy at any time to reflect changes in our practices or legal requirements. Any changes will become effective upon posting the revised Policy, and we encourage you to review it periodically. Continued use of our Services following any changes constitutes acceptance of the revised Policy.

10. Contact Information

If you have any questions, concerns, or requests regarding this Digital Asset Management Policy, please contact us at legal@marketeqdigital.com. We are committed to managing digital assets responsibly and to addressing your inquiries promptly and professionally.